It can be a platform to welcome new employees, announce new product versions, highlight relevant assets, and ask for input on a rebranding. Complement Existing Company Collateral and Resources: Your email employee newsletter can be a weekly, monthly, or quarterly examination of what the company finds important.There’s no better advocate for the brand than happy customers! You could also include any comments or reviews left by customers that you think your employees should know about. Case studies are a great sales tool, and an internal company newsletter can highlight new and relevant clients that are using your product or services. Bring in the Voice of Your Customers: Highlight customer case studies and bring in suggestions for new ones.Use your corporate newsletter to encourage them to communicate about the thought leadership you’ve worked so hard on. And your sales team could use the blogs, webinars, or case stories as a great excuse for touching base with key prospects.if only they knew about it. Highlight Evergreen Content: The internal comms and content marketing team are creating great content. Plus, linking out to your style guide and templates. Are you seeing fellow employees misrepresenting the brand? Quick do’s and don’ts can go a long way in keeping employees on their toes.
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